A residential launch has a short window to build momentum. The projects that sell fastest coordinate every channel around a single message and a single launch date.
Eight weeks before launch
- Finalise brand identity, project name, logo and key visuals.
- Shoot site progress photos, drone footage and 3D walkthroughs.
- Build a fast project landing page with floor plans, location map and an enquiry form.
- Book hoarding sites on the routes your buyers travel daily.
Four weeks before launch
- Start teaser campaigns on Instagram and Facebook targeted by location and income indicators.
- Launch Google Search campaigns on the project name, locality and competitor terms.
- Print brochures and prepare site-office branding.
- Plan apartment and corporate park activations near the project.
Launch week
- Go live with hoardings, mobile van promotions and auto branding in target areas.
- Run Meta lead ads with qualification questions such as budget and preferred configuration.
- Host a launch event at the site with media coverage and live social content.
- Reply to every lead within minutes using WhatsApp templates.
Speed of follow-up matters as much as volume of leads. Set up instant WhatsApp replies before the first ad goes live.
After launch
Review cost per lead and site visits by channel every week. Shift budget to the sources that produce site visits, not just form fills, and refresh creative every two to three weeks to avoid fatigue.